1/16/2024 0 Comments Big business band instagram![]() ![]() A social media engagement study reported that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram. The top metric that Instagram has over Facebook is engagement. Facebook vs Instagram: engagement in numbers For instance, an investment firm might have much more success on Facebook than they would on Instagram. Depending on what products or services your company offers, this could be extremely advantageous. An advantage of being a popular social network for older consumers is that the users have higher incomes. Let’s not discount the older audience though. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. We’re starting to see new social networks pop up a lot quicker these days and the shiny object syndrome is just too tempting. Part of the shift likely has to do with the younger consumers’ desire to be onto the next trend pretty quickly. A majority of Instagram users are under 30, and many are in their teens. According to the data, the larger group of active users are younger in age, while in comparison older age ranges aren’t as active. One of the first differences that jumps out is Instagram’s younger user base. Instagram: audience demographicsĬreating a social media strategy can be challenging, but taking demographic data into consideration can make social media planning significantly easier. Numbers alone don’t always tell the full story though. Facebook has cemented itself as a staple in the social media marketing world. On the other hand, those huge numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan on being active on it. Instagram has built itself up as a platform that thrives on users being able to engage with the visual content brands share.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |